Currently reading
The Complete Novels of George Orwell
Ein perfekter Freund: Roman
The Brothers Karamazov
Private Empire: ExxonMobil and American Power
Zag: The #1 Strategy of High-Performance Brands
You cannot rate a business book the same way as a work of fiction. Yet, I think 4 stars are appropriate for this book. It's different, more to the point and more engaging to read than other business books, even other marketing books.You'll finish it in only a few hours and definitely get something useful out of it if you're a business owner or working in a brand marketing department.
